Test Kitchen Takeaways

They spoke (and snacked). We listened.

Using a batch of BDubs’ wings, original Buffalo sauce, and caffeine powder, we DIY’d a Wired Wing Sauce prototype. Then, we took Wired Wing Sauce to the people: a focus group of six dudes who didn’t have their coffee that morning.

Here’s what I learned:

Avoid the taste trap.

The word “caffeinated” causes major flavor-anxiety, but language capturing the benefits of caffeine – like “wired” and “energy” – keeps the focus on what makes Wired Wing Sauce work.

Keep it limited-edition.

Our taste-testers see Wired Wing Sauce as the sidekick for special activities and events: a week-long March Madness watch party; a bar-crawl that’s closer to a bar-marathon; or a football Saturday whose tailgate kicks off at the crack of dawn.

Be the voice of the hypeman.

When asked which celebrity should represent Wired Wings’ personality, participants agreed on a range of risk-takers who are always down to get hyped up: footballer Gronk, wrestler “The Miz,” media loudmouth Dave Portnoy, and professional “jackass” Steve-O.