Brianne Johnson

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Writing samples for Brianne Johnson, an advertising strategy master’s candidate at VCU Brandcenter.

 
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I love words.

Words do work. And in my former and current work, I’ve written some words.

 

 
 
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Words THAT MIGHT SPOIL YOUR NIGHT

You said no spoilers,

So I wrote you some poems,

They’re @SpoilerHaikus.

 
 

words tHAT GET BACK TO WHAT MATTERS

Shea Moisture is one of the first mainstream hair- and skincare brands to speak to the diversity within Black hair textures and styles. But after tone-deaf marketing unsettled the women and men who trust the Shea Moisture name, the brand needed to return to its roots. See our brand essence video here.

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Words THAT MAKE THE COMPLEX SOUND SIMPLE

In 2018, I helped the Washington Area Women’s Foundation translate their growing commitment to intersectional feminism and systems-level change into a simpler message for all to understand and root for. Read them here.

 
 

 
 

WORDS LIKE MUSIC TO YOUR EARS

For five years, I wrote about all things music, TV, film and the Internet as an arts journalist. Example: this love letter to a ’00s pop-punk band.

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work — BrianneNJohnson@gmail.com — about